Budgeting for a long time considered to be almost the main key to frugal living. However, this myth is dispelled American scientists.
As it turned out, setting price limits for certain products and services, so we spend more because they do not pay attention to cheaper deals, writes livescience.com.
The study, whose results would be published in the April issue of the Journal of Marketing Research, scientists from the University of Braygam Young watched the two groups of buyers who need to purchase different products - from pens to TVs.
Among the experimental, to go shopping after the preparation of the budget, 60% bought the pen at a price above 99 cents. However, only 38% in the group of people do not set myself any price barriers have spent on this product the same amount - the rest invested in gorazdno less.
According to scientists, this proves that buyers make up budgets, begin to think more narrowly, with reference to the price that they deem most appropriate for themselves, and do not pay attention to cheaper deals. Thus, they spend a bit more than the buyers do not make up any budget and objectively evaluate all products in the segment.
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