Stores have posted on their shelves cheap goods for which offer to pay double the price.
Margins on clothing sold in Ukraine increased to 400%. Prices for the spring-summer collection at Ukrainian clothing stores rose in the new season by 15%. According to the newspaper Business Capital, vendors have significantly reduced the range and put it on the shelf the cheapest product of synthetic materials, for which the offer to pay double the price.
"Bidding companies continue to complain of reduced profitability. Over the past year, she allegedly fell from 30% to 15%, and reduced the bad winter this mark some networks to 7-10%. But sellers clearly disingenuous, because they buy the cheapest collection, which are then positioned in the mainstream, and even high-end segment. Moreover, the real margin is 300-400%, "- says the publication.
At the same time, a growing number of Ukrainians, desperate to find quality clothing at a reasonable price in the shops are beginning to use the services of online boutiques. The share of these businesses for the year in the apparel market has almost doubled - up to 5%, According to the experts, margin in this segment up to 100%.
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